PLEASE NO PLAGIARISM!!!!!!
Review the Case Study: East Chestnut Regional Health System document.
Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them.
Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis worksheet for your analysis.
Consider the following in your analysis:
- Current internal product and service strengths and weaknesses
- Current competition
- Current or potential opportunities that exist in the external environment and their impact on the organization
- Current or potential threats in the external environment and their impact on the organization
Prepare a Situation/SWOT Analysis Summary of your analysis in which you answer the question, “Where are we now as an organization?” Complete the worksheet above.
Include the following in your Current Situation/SWOT Analysis Summary:
- 3 key strengths of the organization on which it can build
- 3 key weaknesses of the organization on which it can improve
- 3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability
- 3 key threats the organization faces from the external environment
- How the organization can build on its strengths to address its weaknesses and threats
- How the organization can build on its strengths to take advantage of market opportunities
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).
Expert Solution Preview
Introduction:
As the Marketing Manager for East Chestnut Regional Health, it is important to conduct a SWOT analysis in order to identify the strengths, weaknesses, opportunities, and threats of the organization. This analysis will assist in determining the current situation of the organization, and in developing strategies to improve the organization’s performance.
Current Situation/SWOT Analysis Summary:
Strengths:
1) A highly skilled and experienced medical staff, including physicians, nurses and allied health professionals.
2) A broad range of medical services, including primary, specialty and emergency care.
3) A strong reputation in the community.
Weaknesses:
1) Limited visibility and marketing efforts, which leads to low patient volume.
2) Higher than average wait times and patient turnover rates.
3) Underutilized facilities, which increases overhead costs.
Opportunities:
1) Expansion of medical services to underserved areas.
2) Opening a satellite clinic to increase access to care.
3) Developing a telemedicine program to improve patient convenience and access.
Threats:
1) Increasing competition from other healthcare systems.
2) Changes in healthcare policy and reimbursement.
3) A shortage of healthcare professionals.
Building on Strengths to Address Weaknesses and Threats:
In order to address weaknesses and threats, East Chestnut Regional Health should focus on strengthening its reputation and increasing patient volume through targeted marketing efforts. The organization can also invest in improving patient wait times and turnover rates, as well as optimizing its facilities to reduce overhead costs.
Building on Strengths to Take Advantage of Market Opportunities:
In order to take advantage of market opportunities, East Chestnut Regional Health should explore expanding the range of medical services offered, such as incorporating integrative medicine or personalized medicine. The organization can also develop strategic partnerships with other healthcare providers to expand its geographical reach and offer more specialized care.
References:
1) “Healthcare Market Research Reports & Industry Analysis.” Market Research Reports & Healthcare Industry Analysis. IBISWorld, n.d. Web. 26 May 2021.
2) “National Health Expenditure Data.” Centers for Medicare and Medicaid Services, 2021. Web. 26 May 2021.
3) “The Future of Telemedicine.” National Institutes of Health, 2015. Web. 26 May 2021.
