WHAT: WHAT: Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).
The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:
- Management Summary
- Economic Projections
- The Market – Qualitative
- The Market – Quantitative
- Trend Analysis
- Competition
- Problems and Opportunities
- Objectives and Goals
- Action Programs
Expert Solution Preview
Introduction:
Marketing is a crucial aspect of any healthcare provider’s success. In this assignment, students are expected to create a marketing plan for a healthcare provider of their choice. The plan should be based on the Marketing Plan Outline found on page 97, Exhibit 2-3 in Chapter 2. The Marketing Plan should include various sections such as Management Summary, Economic Projections, The Market – Qualitative, The Market – Quantitative, Trend Analysis, Competition, Problems and Opportunities, Objectives and Goals, and Action Programs.
Answer:
The Management Summary section of the Marketing Plan is a brief overview of the entire plan. It should provide a summary of the key points of each section of the plan. This section is usually written last and should be concise and informative.
The Economic Projections section of the Marketing Plan should include financial projections for the healthcare provider. It should cover areas such as revenue projections, operating costs, and profitability. The financial projections should also include an analysis of the healthcare provider’s current financial situation and potential areas for improvement.
The Market – Qualitative section of the Marketing Plan should include an analysis of the healthcare provider’s target market. This section should include a description of the target market demographics, psychographics, and behaviors. It should also include an evaluation of consumer trends and their potential impact on the healthcare provider.
The Market – Quantitative section of the Marketing Plan should include an analysis of the healthcare provider’s market size and potential market share. It should cover areas such as market penetration, market growth, and market saturation.
The Trend Analysis section of the Marketing Plan should include an evaluation of industry trends and their potential impact on the healthcare provider. It should also include an analysis of emerging technologies and their potential role in the healthcare provider’s success.
The Competition section of the Marketing Plan should include an evaluation of the healthcare provider’s competition. It should cover areas such as competitor strengths, weaknesses, and strategies. It should also include an analysis of the healthcare provider’s competitive advantage.
The Problems and Opportunities section of the Marketing Plan should include an evaluation of the healthcare provider’s current challenges and opportunities for growth. It should also include an analysis of potential risks and their impact on the healthcare provider.
The Objectives and Goals section of the Marketing Plan should include specific, measurable goals for the healthcare provider. These goals should be based on the analysis of the previous sections of the plan.
The Action Programs section of the Marketing Plan should include specific actions that the healthcare provider will take to achieve its goals. The action programs should be detailed and should include timelines, budgets, and responsible parties.
