UP The Chief Nursing Officer from Ah Chosen Had Dishonest Issues Analysis

  1. Review the Case Study document.
    Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.
    Use the Case Study Review Guide as a tool to help you complete your analysis.
    Create a 1,050-word Financial and Ethical Impact Analysis for ECRHS’s current health care marketing strategy for upper management, based on the above factors.
    Include a summary of each section in your analysis: 

    • Mission and objectives 
    • Organizational structure and culture 
    • Current marketing strategies 
    • Current financial analysis 
    • Competitive advantage 
    • Current value chain 
    • Current target market 
    • External environmental factors 

Expert Solution Preview

Introduction: In this assignment, a Financial and Ethical Impact Analysis is required to be prepared for East Chestnut Regional Health’s (ECRHS) current health care marketing strategy. The analysis shall be based on several factors, including organizational structure and culture, current marketing strategies, competitive advantage, current financial analysis, current target market, external environmental factors, and current value chain. The purpose of this assignment is to evaluate the current marketing strategies of ECRHS from both financial and ethical perspectives and recommend changes accordingly.

Answer:
East Chestnut Regional Health (ECRHS) has been providing healthcare services to the community for many years. The mission of ECRHS is to improve the health of the community by providing quality healthcare and promoting a healthy lifestyle. The objective is to become the leading healthcare provider in the region. The organizational structure of ECRHS is hierarchical, and the culture is accommodating, with a focus on patient satisfaction.

ECRHS’ current marketing strategy includes advertising in print media, radio, local television stations, and billboards. The strategy also includes the use of social media and email marketing. The primary focus of the marketing strategy is to increase awareness of the services offered by the organization and attract more patients. From an ethical perspective, the marketing strategy is sound and aligns with professional standards.

ECRHS’ current financial analysis shows that the organization has been able to save money by implementing an electronic medical record system. The system has helped reduce the cost of paper records and increased efficiency in the organization. ECRHS has a competitive advantage by offering a wide range of healthcare services, state-of-the-art technology, and experienced healthcare professionals. However, the organization’s revenue has been declining due to increased competition from other healthcare providers in the region.

ECRHS’ current value chain includes the production of services, the marketing of services, and the delivery of services to patients. The value chain has been working effectively, but there is a need to streamline the administrative process to increase efficiency.

ECRHS’ current target market includes individuals who require healthcare services, including those who are insured and uninsured. The external environmental factors include changes in government regulations, insurance policies, and technology. There is a need for ECRHS to adapt to changing conditions and provide services that meet the needs of the target market.

In conclusion, ECRHS’ current marketing strategy aligns with professional standards and is ethical, but there is a need to streamline the administrative process and adapt to changing external environmental factors. ECRHS needs to focus on cost reduction and revenue generation to remain competitive in the healthcare sector. ECRHS also needs to adopt a patient-centric approach to provide quality healthcare and promote patient satisfaction.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Describe and critique a current article that relates to Nursing Assignment Help

Describe and critique a current article that relates to hospital financing and competitive practices in healthcare. (Article should be from a scholarly, peer-reviewed journal published within the last 3-5 years). Submit 1,000-1,500-word paper with a KU title page and reference page in a scholarly format. You are a medical professor

GCU Patient Preferences in Care Discussion Reply Nursing Assignment Help

please respond to the following discussion as a peer making a comment. Hello everyone, Integrating patient preferences and values with clinician expertise is essential when making evidence-based decisions. This approach leads to patient-centered care, improves treatment adherence, and enhances health outcomes. Patients’ unique values, beliefs, priorities, and circumstances can significantly

UM Administrator in Training Rotation Experience Report Nursing Assignment Help

Complete and Submit the Three Sections of the Report for the Assignment: AIT Experience: LTC Settings and Services Report Template (ATTACHED) APA: Include APA 7th Edition Formatted Reference Page. ALL RESPONSES IN PARAGRAPH FORM. Complete Section 1 of the Report Select the Long Term Care (LTC) Settings and Services: ALREADY

NYU Autoimmune Disease of Myelin Abstract Nursing Assignment Help

`The disease is called MS You should read Wikipedia “Immune System”, “Antibody”,  “Antigen”, “T  cell”, “B cell”, “Macrophage”, “Dendritic cell”  for writing your abstract. It would also be good to read the Wikipedia article on MS.  The purpose of writing an abstract is to condense the material you have read

Within the Professions of Psychology Paper Nursing Assignment Help

PSY 540 Final Project Guidelines and Rubric Overview Within the professions of psychology, it can be typical for you to work on proposals for programs, studies, or new initiatives. For example, you may work for a university that regularly partners with foundations and corporations to identify grant opportunities for projects

Professional Ethics Instructions Baccalaureate education Nursing Assignment Help

Professional Ethics Instructions Baccalaureate education includes the development of professional values and value-based behavior (AACN, 2008). Ethics define professional ethics and their importance in the healthcare environment. The American Nurses Association has approved 13 standardized languages that support nursing care.  The benefits of standardized language include: better communication among nurses

Select one of the following populations: Aging Nursing Assignment Help

Select one of the following populations: Aging Population Homelessness Migrant Workers LGBTQIA+ Other Identified Vulnerable Populations from Your Reading Then complete the following steps for your discussion post: Identify which vulnerable population you have chosen to use for this post and describe what this vulnerable population looks like in your

WGU Population Health Data Analysis Paper Nursing Assignment Help

In this course, you learned that Informatics for Transforming Nursing Care integrates nursing science with multiple information and analytical sciences to identify, define, manage, and communicate data, information, knowledge, and wisdom in nursing practice. This provides knowledge and skills to apply informatics concepts, communications, and data critical to facilitating interprofessional

Professional EthicsInstructions Baccalaureate education Nursing Assignment Help

Professional EthicsInstructions Baccalaureate education includes the development of professional values and value-based behavior (AACN, 2008). Ethics define professional ethics and their importance in the healthcare environment. The American Nurses Association has approved 13 standardized languages that support nursing care.  The benefits of standardized language include: better communication among nurses and

HSA 599 SU Public Health Emergencies Discussion Nursing Assignment Help

I’m working on a health & medical discussion question and need the explanation and answer to help me learn. Discuss a life-threatening event or a natural disaster in your community, such as a severe weather event, terrorist attack, or other type of public health emergency. Examine an overall strategy that

Develop a literature map or a visual representation of the Nursing Assignment Help

Develop a literature map or a visual representation of the Public Health Informatics literature.  Also include a powerpoint presentation explaining the literature map with the slides Constructing a literature map helps you: develop an understanding of the key issues and research findings in the literature organize ideas see how different research studies