University of Phoenix Faith & Main Primary Marketing Research Results Analysis

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Introduction:
Marketing research is a crucial element for successful marketing planning and understanding consumer preferences. Primary and secondary research methodologies are applied to achieve a better understanding of the target market, industry trends, and consumer needs. In this assignment, we will analyze the marketing research results performed by Faith & Main Consultants concerning women’s health services. Additionally, we will explore the tools and techniques that would be effective and efficient in gaining the most results at the lowest cost and identify the type of additional information needed for primary research. Lastly, we will conduct secondary research using the University Library and summarize the results.

1. Tools and techniques for effective primary research:
In order to conduct additional primary research on consumer choice in the market, we can use various tools and techniques that are cost-effective and efficient. Online surveys, focus groups, interviews, and observation methods are some of the most popular techniques used today. Online surveys can be created easily and are an excellent way to receive a large amount of data in a short period of time, making it a cost-effective method. Focus groups and interviews are valuable for in-depth research in specific areas but may be more costly due to the depth of analysis. Lastly, observation methods are an efficient way of gathering data but require a careful selection of participants and ethical considerations.

2. Additional information for primary research:
In addition to the existing research, we can ask more questions that give insights into the target market’s preferences, needs, and behavior. The following areas can be explored:

– Demographic characteristics of target market
– Perception of current service providers
– Expectations of Healthcare services
– Awareness and Acceptance level of new programs
– Decision-making process and method

By focusing on these areas, we can gain information on segments within the market that are most likely receptive to the organization’s offer, allowing us to better target and tailor our service offerings.

3. Results of Secondary research:
After conducting secondary research using the University Library, we found three articles that relate to women’s health services that pertain to the ECRHS survey results. These are:

– “Perceptions of women’s reproductive health services in a primary care clinic,” which explores the perception of women concerning health services provided in a clinical setting.
– “Barriers to access and utilization of reproductive health services among low-income women,” which identifies the challenges that Mow-income women face in accessing and utilizing reproductive health services.
– “Preferences for Attributes of Women’s Health Care Services,” which examines the attributes most preferable to women concerning healthcare services.

From these articles, it was found that there is a need to improve access and utilization of reproductive health services in low-income settings by decreasing cost and improving awareness. Additionally, the articles note that women prefer health care services that are tailored to their specific needs and have a welcoming and supportive environment.

Conclusion:
In designing and conducting market research, it is important to select the appropriate tools, techniques, and research questions. Primary research can be costly, and therefore it is essential to select cost-efficient and effective methods. Additionally, it is necessary to identify the important areas that require further exploration to improve targeting, segmentation, and offering of the organization’s product or service. Lastly, combining primary research with secondary research can enhance the breadth and depth of analysis, ultimately leading to more informed decision-making.