Unit V PowerPoint Presentation
Instructions
For this assignment, you will create a presentation on the ethical and social impacts on health care consumers. Your audience is a group of marketing interns who are starting a yearlong internship at your organization. They have not yet been exposed to these concepts in their training and you have been asked to give them an overview.
Your PowerPoint presentation must include the following:
- Discuss each of the four foundational ethical concepts and how they relate to marketing.
- To illustrate and support your discussion, you must provide a visual example (real-life example or create your own) of a marketing product, tool, or practice that embodies the intent of each ethical concept.
- Discuss the five domains of social determinants of health (SDOH) and their impacts on marketing.
- To illustrate and support your discussion, you must provide a visual example (real-life example or create your own) of a marketing product, tool, or practice that considers each the intent of each ethical concept.
- Include one element to engage the students (perhaps a question you want them to ponder, or a quiz).
Your PowerPoint presentation must be a minimum of nine slides, not including the title and reference slides. You must utilize either the speaker notes or audio narration feature in PowerPoint for each content slide. The notes or narration should not repeat slide content. They allow you to augment, enhance, and personalize the discussion.
You must use a minimum of 3 sources to support your project. One can be your textbook. All sources must come from the CSU electronic library, and must have citations and references properly formatted in APA Style.
Expert Solution Preview
Introduction:
The ethical and social impacts on healthcare consumers are of paramount importance to the healthcare industry. A sound understanding of these concepts is essential not only for healthcare professionals but also for marketing interns. This assignment requires us to create a PowerPoint presentation that provides an overview of the ethical and social impacts on healthcare consumers. The presentation must be designed keeping in mind the audience – a group of marketing interns who have no prior exposure to these concepts.
Answer:
To start with, it is crucial to understand the four foundational ethical concepts that are relevant to the healthcare industry. These concepts are autonomy, beneficence, non-maleficence and justice. Autonomy refers to the right of the patient to make their own decisions regarding their healthcare. Beneficence involves doing good, and non-maleficence entails not causing harm. Justice refers to the fair distribution of healthcare resources.
In marketing healthcare products, it is crucial to keep these concepts in mind, as any violation of these principles can have adverse effects on healthcare consumers. For example, promoting a drug or medication that causes harm, breaches the non-maleficence principle.
Therefore, it is crucial to provide a real-life example or create your own, to illustrate each of these ethical concepts. The example can be a marketing tool or product that reflects the intent of the ethical concept in question.
The second part of this presentation requires you to discuss the five domains of social determinants of health (SDOH) and their impacts on marketing. These domains are economic stability, education, social and community context, healthcare access and quality, and the physical environment.
For effective marketing, it is essential to consider each of these domains and their impacts on healthcare consumers. A real-life example or creating your own of a marketing product that considers each of these ethical concepts can exemplify this.
Lastly, you must include an element to engage the students. This element can be a question or a quiz that they can ponder upon once the presentation is over.
The presentation must have a minimum of nine slides, not including the title and reference slides. Additionally, you must utilize either the speaker notes or audio narration feature in PowerPoint for each content slide. The notes or narration should not repeat slide content but augment, enhance, and personalize the discussion. Lastly, you must use a minimum of three sources to support your project. One source can be your textbook, and all sources must come from the CSU electronic library, and must have citations and references properly formatted in APA Style.
