Louisiana State University Leadership in Your Local Marketplace Paper
M3 Reading Assignments Exciting reading assignments await for this module, as noted below: Thomas RK. Marketing Health Services, 2nd ed. Chicago: Health Administration Press, 2010. Reading assignment: Part III, Chapters 9-12. (Available via the eBook Collection (EBSCOhost) database at LSU Shreveport’s Noel Memorial Library) Elrod JK, Fortenberry JL Jr. Billboard Advertising: An Avenue for Communicating […]
