Communication
A community assessment begins with a basic windshield survey where each community subsystem is explored. Explore how communication influences determinants of health and how communication systems can be used to promote and support health.
Click on the Enter Sentinel City® continue your virtual experience by taking a bus tour of Sentinel City®. Since this is your second tour, feel free to choose any bus speed and/or get off the bus at any time to walk around. As you take the tour, write down your observations, specifically focused on the following subsystem: Communication. Meet with Mayor Hill to discuss the subsystems: Communication. Compile your observations and any demographic information addressing each item listed in the first column of the rubric. You are encouraged to add other relevant characteristics you observe that may not be listed in the first column as you complete this assignment.
Case Scenario:
There has been a recent multi-neighborhood foodborne outbreak involving E.coli (Escherichia coli) in Sentinel City®. Sixty elementary school age children were out sick this week. A number of adults and children from all four neighborhoods have presented at local clinics and the emergency room with reports of abdominal pain, sudden severe diarrhea, nausea, and fatigue. What form of formal mass communication should you use as the most effective for educating the public about the causes, symptoms, and prevention of E.coli in the city? Use government websites or scholarly literature to support your rationale for the mass communication method you select. In 150 words or less, develop a newspaper script, poster, or billboard appropriate for adults and teen. When preparing information to share with the community, consider demographics of each neighborhood and health literacy.
All submissions must have a minimum of two scholarly references to support your work.
Examples of work to show mastery:
- 1-2 page paper – APA format
Expert Solution Preview
Introduction:
Communication is an essential aspect of promoting and supporting health in any community. As a medical professor, it is crucial to explore how communication influences determinants of health. This involves understanding how communication systems can be utilized to improve health outcomes.
Answer:
The most effective form of formal mass communication method to educate the public about the causes, symptoms, and prevention of E.coli in Sentinel City® would be through the use of radio broadcasting. Radio broadcasting has proven to be a potent tool for dissemination of health information, especially in the case of mass public health emergencies such as the E.coli outbreak.
According to the US Department of Health and Human Services, the use of radio broadcasting has been associated with increased public awareness of health issues, improved knowledge, and positive changes in health behavior. Radio broadcasts can reach a broad local audience and can be accessed by individuals who may not have access to other forms of communication such as newspapers or the internet.
To develop a newspaper script, poster or billboard appropriate for adults and teens, it is important to consider the demographics of each neighborhood and health literacy. The newspaper script, poster, or billboard should be simple and easy to understand. It should be tailored to each neighborhood, using language and images that are culturally appropriate and resonant with the local population. The use of simple bullet points, pictures, and infographics is also helpful in conveying complex health information.
In conclusion, the use of radio broadcasts as a formal mass communication method would be the most effective way of educating the public about the causes, symptoms, and prevention of E.coli in Sentinel City®. The development of appropriate newspaper scripts, posters, or billboards should be tailored to the demographics of each neighborhood and health literacy.
