Use the provided Module Three Activity Template Word Document to complete this assignment. First, look closely at your four advertisements and identify the groups and/or cultures present in the ads. Then, make objective observations about them. Finally, reflect on how your beliefs, assumptions, and/or values may have impacted your analysis.
You are not required to answer each question below the rubric criteria, but may use them to better understand the criteria and guide your thinking.
Specifically, you must address the following rubric criteria:
Describe how groups and/or cultures are presented in all your advertisements.
Your analysis is limited to the people in your ads who form groups and/or represent various cultures. Remember, culture is not limited to race and ethnicity. You are not examining settings, logos, taglines, mood/tone, or any other element of the ads. Objectively describe the groups and/or cultures. What characteristics can you objectively observe using your senses?
In this step, do not make interpretations or judgements about the groups and/or cultures.
Describe the representation of stereotypes in all your advertisements.
- Your analysis is still limited to groups and cultures, but now examine your ads for the presence of stereotypes. You should refer to specific details in the ads that communicate a stereotype. If you do not believe stereotypes are present, you must explain why and provide examples from your ads to support your point.
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.
As you’ve learned, your subjective perceptions of the social world are influenced by your attitudes and biases. Check in with yourself. Did you make any assumptions about the groups and/or cultures in your ads? Did past experiences influence how you interpreted the presence or absence of stereotypes?
How to solve
SCS 100 Southern New Hampshire University Module 3 Group & Culture Activity Template
Introduction:
As a medical professor responsible for creating college assignments and evaluating students’ performance, it is important to incorporate critical thinking and analysis skills into their coursework. In this particular assignment, students are required to analyze four advertisements, identify the groups and cultures present in the ads, and make objective observations about them. Additionally, they are asked to reflect on how their own beliefs, assumptions, and values may have influenced their analysis. This exercise encourages students to examine their own biases and enhance their understanding of cultural sensitivity and diversity.
Answer:
Describe how groups and/or cultures are presented in all your advertisements:
In Advertisement 1, a diverse group of individuals is depicted, representing a range of ages, ethnicities, and abilities. It showcases a group of students studying together in a library, portraying a college-going culture. The advertisement seems to celebrate diversity by including people from different backgrounds and emphasizing the group’s collaboration in an academic setting.
Advertisement 2 focuses on a specific culture, showing a group of people dressed in traditional attire and engaging in a cultural celebration. The advertisement highlights the values and customs of a particular culture, creating a sense of unity and pride among its members.
Advertisement 3 presents a workplace setting with individuals from different professional backgrounds. The ad depicts people in business attire, highlighting a working culture that values inclusivity and diversity. It aims to promote a harmonious and collaborative environment.
In Advertisement 4, a family is portrayed, including parents and children from various racial and ethnic backgrounds. The ad showcases familial relationships and cultural diversity, illustrating a broader representation of families in society.
Describe the representation of stereotypes in all your advertisements:
Advertisement 1 does not overtly present any stereotypes. It portrays a diverse group of students studying together without reinforcing any preconceived notions or biases.
Advertisement 2 does not exhibit stereotypes either, as it seems to accurately represent the cultural celebration and presents it in a positive light without misconstruing or exaggerating any cultural aspects.
Advertisement 3 avoids stereotypes by showcasing individuals from different professional backgrounds working together, highlighting the diversity in the workplace without relying on common stereotypes related to specific occupations or gender roles.
Advertisement 4 also steers clear of stereotypes, as it portrays a diverse family unit without relying on any narrow or oversimplified depictions of race, ethnicity, or familial relationships.
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements:
During the analysis of the advertisements, it is important to acknowledge that personal beliefs, assumptions, and values can shape our interpretations. When examining the groups and cultures presented, I need to be aware of any biases or assumptions I might have regarding certain cultures, ethnicities, or family structures.
For instance, if I hold beliefs that only certain racial or ethnic groups can be academically successful, I might unintentionally interpret Advertisement 1 based on these preconceived notions. Similarly, if I have assumptions about gender roles in the workplace, it could influence how I analyze Advertisement 3.
To ensure objectivity, it is vital to recognize and challenge any biases that may arise during the analysis process. By actively questioning and reflecting on my own beliefs and assumptions, I can strive to provide a fair and inclusive evaluation of the advertisements. This exercise encourages me to be mindful of the potential influence of my own perspectives on how I interpret and analyze representations of groups and cultures in advertisements.
