A marketing campaign would not be successful without gathering sufficient data. Surveys and questionnaires are a great and inexpensive method for retrieving data. During this week’s assignment, please identify the ultimate goal of your survey by focusing on the questions below:
- What would you like to know about the stakeholders of the organization?
- What information can help the hospital stay competitive?
Expert Solution Preview
Introduction:
In order to conduct a successful marketing campaign, it is important to gather sufficient data. Surveys and questionnaires are an effective and cost-efficient way to retrieve this data. As a medical professor, I understand the importance of collecting accurate information and utilizing it to improve organizational performance. In this assignment, we will focus on the ultimate goal of our survey by answering specific questions regarding stakeholder identification and hospital competitiveness.
Answer:
1. When designing a survey for stakeholders of an organization, it is important to understand what information is needed to improve organizational performance. Some questions that could be asked include:
– What are the stakeholder’s priorities and concerns in relation to the organization’s objectives?
– How satisfied are stakeholders with the current state of the organization?
– How can the organization better meet the needs of its stakeholders?
By identifying the goals of the survey, we can ensure that the questions being asked are relevant and useful in improving organizational performance.
2. To determine what information can help the hospital stay competitive, we need to focus on questions that reveal the hospital’s strengths and weaknesses as well as its position in the market. Some questions that could be asked include:
– What services does the hospital offer that are unique compared to its competitors?
– How satisfied are patients with the care they receive at the hospital?
– How does the hospital compare to its competitors in terms of cost and quality of care?
By answering these questions, the hospital can make data-driven decisions that will improve its competitiveness in the market.