MHA 506 UOPX East Chestnut Regional Health System Marketing Data Case Study

Market Data – create several visuals that communicate relevant data about the market. Examples include the total population, the target market, etc. – _____________________

3. Value Analysis – Show what has value to a specific group, such as the doctors to be recruited or the target patients. Be specific about the greatest value from their perspective.- _______________________

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Introduction:

As a medical professor responsible for designing assignments and evaluating student performance, it is essential to incorporate relevant and practical tasks into the curriculum. Two such tasks include creating visuals that communicate market data and conducting value analysis to demonstrate what has value to a specific group, such as doctors and target patients.

Answer:

1. Market Data – To create visuals that communicate relevant data about the market, one can use charts, graphs, and other graphical representations to convey information about the population, target market, and other essential statistics. For example, a pie chart could be used to display the various age groups in the population, while a bar graph could show the percentage of the population that falls within the target market for a particular medication.

2. Value Analysis – Value analysis is a crucial aspect of healthcare, and it is important to understand what has value to target groups, such as doctors and patients. In evaluating value, one could consider factors such as clinical effectiveness, patient satisfaction, and economic impact. For doctors, the greatest value may come from better treatment options for patients, while patient value may be based on ease of access to care and affordability. By understanding these values, healthcare professionals can make informed decisions about treatment options and enhance patient outcomes.

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