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  1. In this assignment, you will write a three- to four-page case study analysis.
  2. To learn about SWOT analysis and creating a healthcare business plan, read in Essentials of Strategic Planning in Healthcare:
    1. In this assignment, you will write a three- to four-page case study analysis.
    2. To learn about SWOT analysis and creating a healthcare business plan, read in Essentials of Strategic Planning in Healthcare:
    3. Chapter 4: Strategic Planning and SWOT Analysis
    4. Chapter 7: Strategic Planning and the Healthcare Business Plan
    5. Read the comprehensive case study of Coastal Medical Center on pages 1-28 in Essentials of Strategic Planning in Healthcare.
    6. On page 13 of Essentials of Strategic Planning in Healthcare, under the Special Projects section, it states that Coastal Medical Center is considering a joint venture with physicians to build an ambulatory surgery center offering the latest robotic surgery technology. Imagine you are the CEO of the Coastal Medical Center providing leadership for this joint venture. In a three- to four-page paper, address the following:
    7. How would you fund, build, staff, and supply a new ambulatory healthcare facility while still running the hospital?
    8. What level of care would be provided in your business plan?
    9. How much charity care should be provided and can be afforded?
    10. How would you address IT, HIPAA, economics, staffing, patient medical delivery quality protocols, and problems in the healthcare environment?

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Answer:

Introduction:

This assignment requires the students to write a case study analysis based on a joint venture project between Coastal Medical Center and physicians in building an ambulatory surgery center offering the latest robotic surgery technology. The students will need to address several aspects related to the establishment and operation of the new ambulatory healthcare facility.

Answer:

1. How would you fund, build, staff, and supply a new ambulatory healthcare facility while still running the hospital?

Funding the establishment of a new ambulatory healthcare facility would require a significant investment. We would need to explore various funding options, including bank loans, venture capital, and philanthropic sources. It is essential to identify the most cost-effective and viable funding sources to ensure the success of the project.

Building the facility would require a comprehensive strategic plan, which would include identifying the location for the facility, the size of the facility, and the construction cost. We would need to work with experienced architects, engineers, and contractors to ensure that the facility meets all the relevant building codes and regulations.

Staffing the facility would require identifying the necessary personnel, including physicians, nurses, technicians, and administrators. Recruiting experienced professionals would be essential for providing quality healthcare services to the patients. We would need to establish a competitive remuneration package to attract the best talent in the industry.

Supplying the facility would require identifying the necessary medical equipment, consumables, and drugs. We would need to establish a reliable supply chain that ensures that the facility has adequate supplies at all times. We would need to work with reputable suppliers to ensure that we get high-quality supplies at competitive prices.

2. What level of care would be provided in your business plan?

Our business plan would focus on providing high-quality medical care that meets the needs of the patients. We would aim to provide a comprehensive range of medical services, including diagnostics, surgery, and after-care. Our medical team would use the latest medical technologies and equipment to ensure that our patients receive the best medical care possible.

3. How much charity care should be provided and can be afforded?

As a healthcare organization, we have a moral obligation to provide charity care to the less fortunate members of our society. However, this would depend on the financial resources available to us. As a joint venture project, we would need to identify how much charity care we can afford to provide while ensuring the financial sustainability of the project.

4. How would you address IT, HIPAA, economics, staffing, patient medical delivery quality protocols, and problems in the healthcare environment?

To address IT, we would need to establish robust and secure IT systems that protect the confidentiality and integrity of patient data. We would need to comply with the HIPAA regulations to ensure that patient data is protected.

To address the economic aspect of the project, we would need to establish a comprehensive financial plan that identifies the revenue sources, costs, and profitability of the project. We would also need to identify the risks involved in the project and develop strategies to mitigate them.

To address staffing, we would need to recruit and retain competent and experienced medical professionals. We would need to ensure that our medical staff receives adequate training and continuous professional development to ensure that they remain competent and up-to-date with the latest medical technologies.

To address patient medical delivery quality protocols, we would need to establish evidence-based medical protocols that ensure that our patients receive high-quality medical care. We would monitor our medical outcomes continuously to identify areas for improvement and implement measures to address them.

Finally, to address problems in the healthcare environment, we would need to keep abreast of the latest industry developments, including changes in regulations, emerging medical technologies, and the evolving healthcare needs of the patients. We would need to develop a flexible strategic plan that allows us to adapt to the changing healthcare landscape.

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