Explore the functions of communication in the strategic and program planning processes for a health care organization. Consider the topics discussed thus far and clearly integrate at least five key concepts related to an effective and efficient strategic plan for organizational communication dissemination. Identify three challenges with organization-wide strategic plan communication dissemination and recommend communication strategies to ameliorate these challenges.
Explore the functions of communication in the strategic and program planning processes for a health care organization.
Consider the topics discussed thus far and clearly integrate at least five key concepts related to an effective and efficient strategic plan for organizational communication dissemination.
Identify three challenges with organization-wide strategic plan communication dissemination and recommend communication strategies to ameliorate these challenges. Your paper must be three to five double-spaced pages (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. Utilize a minimum of two scholarly sources that were published within the last five years. One source must be obtained from the Ashford University Library. All sources must be documented in APA style as outlined in the Ashford Writing Center.
Focus of the paper is on maximizing one part of Strategic Plan Implementation – communicating the plan to the stakeholders of the organization (particularly the employees). The 7 functions of communication are based on the Shannon-Weaver model of communication commonly used in all types of healthcare organizations:
- Sender – who
- Message (verbal, non-verbal, or combination of both) – what
- Receiver – who
- Perception – how the message is perceived/received
- Decoding – what context the message is decoded (understood)
- Feedback – tell me what you heard me say?
- Environment – organizational context (e.g., distractions, level of communication support, etc.).
Any one of the above elements has the potential to limit the effectiveness and efficiency of communication. Moreover, communication barriers are typically classified in two categories:
- Environmental – competition for time and attention; noise; medium (e.g., verbal face-to-face, auditory phone, email written, text, etc.); legal requirements/limits (HIPAA); etc.
- Personal – bias, education level, primary learning style, beliefs/values, frame of reference/experience, etc.
Most importantly, communication always has room for improvement and should be carefully and consistently monitored for two components:
- What message is intended?
- What message is received?
When there is disparity between the two monitoring components, improvement plans are needed.
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Communication is a vital aspect of strategic and program planning processes for healthcare organizations. Effective and efficient communication dissemination of strategic plans is crucial for the success of the organization. Therefore, this paper explores the functions of communication in the strategic and program planning processes for a health care organization. It also identifies three challenges with organization-wide strategic plan communication dissemination and recommends communication strategies to ameliorate these challenges.
There are several functions of communication in the strategic and program planning processes for a health care organization. Firstly, communication ensures that everyone in the organization is on the same page, working towards the same goal. All stakeholders should understand the objectives of the organization and the strategies to achieve them, and this can only happen through effective communication. Secondly, communication supports decision-making processes by ensuring that team members have the information they need to make informed choices. Thirdly, communication fosters transparency, which is vital in gaining stakeholder buy-in. With transparency, stakeholders know what to expect, reducing uncertainty and building trust. Fourthly, communication enables the efficient use of resources by ensuring that all team members understand their roles and responsibilities. Finally, communication helps healthcare organizations to navigate change by keeping everyone informed about the changes and the reasoning behind them.
Organizations may face challenges in disseminating organization-wide strategic plan communication effectively. For instance, poor communication channels can limit the effectiveness and efficiency of communication. Inadequate communication infrastructure can prevent individuals from accessing information leading to poor understanding of the strategic plan. Resistance and lack of support from employees can also be a challenge. Poor communication skills among employees can lead to a misunderstanding of the message leading to conflicts and disagreement.
To ameliorate these challenges, health care organizations may implement several communication strategies. The first strategy is to set up efficient communication channels. Health care organizations can use a combination of traditional and modern technologies to disseminate the message effectively. However, the communication channels should be relevant to the audience and their needs. For instance, face-to-face meetings are more effective than virtual meetings when communicating sensitive information. The second strategy is to encourage participation and feedback from employees. Healthcare organizations should encourage employees to participate in the communication process and provide feedback on the message received. This will promote understanding and reduce resistance. The third strategy is to develop communication skills among employees. Health care organizations can provide training to employees on how to communicate effectively, reducing conflicts and misunderstandings.
In conclusion, effective and efficient communication dissemination of strategic plans is crucial for the success of healthcare organizations. The communication process should be carefully monitored for effectiveness and efficiency to ensure that messages are understood. Challenges such as poor communication channels, resistance from employees, and poor communication skills among employees can limit the effectiveness of communication dissemination. Healthcare organizations can overcome these challenges by setting up communication channels, encouraging participation and feedback from employees, and developing communication skills among employees.