For this project, you will create a research plan based on the community health needs assessment (CHNA) of an organization of your choice. Follow the steps below.
Start by using an internet search or other methods to find a CHNA for an organization of your choice. It is recommended to use an organization in your community or where you work. CHNAs are required in charitable hospital organizations per IRS guidelines, and are required to be made public, so this type of facility may be a good place to start. If you have trouble finding an assessment, you can reach out to your professor.
Next, review the CHNA and identify the areas of opportunity as well as the supporting data. For example, if the local unemployment rate is high, perhaps job opportunities are an area that could be improved.
Choose one area of opportunity to focus on. Using the CHNA data, answer the following questions.
- What is the area of opportunity you have identified?
- What data was shared that supported this opportunity?
- What is one idea you have to address this opportunity?
- If you were going to create a strategic marketing plan for this idea, what research would you need to do (minimum of four specific areas)?
- How would each of these research areas impact your final proposal on how to address this opportunity?
- In your opinion, what would be the most difficult part of obtaining this research data?
- Reflecting on the impact of the research you identified, what is the risk to this area of opportunity, if you made a plan without doing the necessary research?
How to solve
HCA 3310 SCU Community Health Needs Assessment Sonoma County Paper
Introduction:
In this research plan assignment, we will be focusing on creating a strategic marketing plan based on the community health needs assessment (CHNA) of an organization of your choice. The CHNA provides valuable insights into areas of opportunity for improvement, and it is crucial to conduct thorough research before developing a plan to address these opportunities.
Answer:
1. The area of opportunity identified is job opportunities.
2. The data shared includes the local unemployment rate, job growth or decline data, and workforce demographics.
3. One idea to address this opportunity could be partnering with local businesses and industries to create training programs or apprenticeships that align with the skillset in demand.
4. Research areas for the strategic marketing plan:
a. Labor market analysis: Understanding job market trends, current demand, and potential future growth.
b. Skill gap analysis: Identifying the specific skills lacking in the workforce and required by the job market.
c. Competitor analysis: Assessing existing organizations providing similar training programs and their success rates.
d. Target audience analysis: Collecting demographic information about the potential trainees and their preferences.
5. Each research area will provide crucial insights that will shape the final proposal. The labor market analysis will determine the viability of the proposed program by identifying the demand for trained individuals. The skill gap analysis will guide the program’s curriculum, ensuring that it covers the necessary skills. The competitor analysis will provide insights into best practices and potential collaboration opportunities, while the target audience analysis will help in tailoring the marketing strategy.
6. The most difficult part of obtaining this research data may be accessing accurate and up-to-date information. In some cases, specific data may not be readily available or may require permission from external organizations.
7. Without conducting the necessary research, the risk to this area of opportunity is developing a plan that does not align with the current job market demands and incomplete understanding of the target audience. This could result in the program being ineffective and failing to address the needs identified in the CHNA.
