Written Assignment 1- Assessment of the current situation at a
health services organization –
Task – You will be picking and analyzing a current health services
organization in terms of its current situation and focus on its
customers. Remember to follow all the general requirements for written
assignments published in the syllabus as well as the details below. Refer
to the grading rubric in the syllabus before submitting your paper to ensure
you have given yourself the best opportunity for maximum credit.
Approach your written assignment as follows:
1. Pick a health services organization that you may
work for or with which you are familiar. It can be a local or national
organization.
2. Research the organization by visiting its
website and, if possible, its location.
3. Research the industry in which your organization
operates, e.g. nursing homes, private physician practice.
4. Using your findings, conduct a SWOT analysis of
your organization. Use the SWOT Analysis Worksheet provided under Course
Content
5. Conduct a competitive analysis of your
organization. Use the Competitive Analysis Worksheet provided under
Course Content.
Prepare your written assignment by addressing each of the
following questions in order:
1. What is the mission of the health care
organization?
2. What are their corporate level goals?
3. Who are their customers?
4. From your SWOT analysis, what do you conclude
are the organization’s main strengths and weaknesses?
5. From your SWOT analysis, what do you conclude
are the organization’s main opportunities and threats?
6. Who are the primary competitors to the organization?
7. Do you think the organization has a
customer-focused orientation to its practices and procedures? Why or why
not?
NOTE: You will not find
definitive information on your organization relating to these questions, some
of the information is propriety or not available through public means.
Use and cite data whenever you find it, or use your best judgment as to what
you think is occurring at the organization. Be sure to offer your
rationale for your conclusions.
Expert Solution Preview
Introduction:
The health services organization chosen for analysis is ABC Medical Center, a local hospital in the city. The hospital offers a wide range of services, including emergency care, surgery, diagnostic imaging, laboratory tests, and rehabilitation. The following written assignment aims to conduct a SWOT analysis and competitive analysis of the hospital, focusing on its customers and current situation.
1. What is the mission of the health care organization?
The mission of ABC Medical Center is to provide high-quality health care services to the community while honoring their values of compassion, integrity, and excellence. The hospital aims to improve the health outcomes of its patients by delivering patient-centered, evidence-based care in a safe and caring environment.
2. What are their corporate level goals?
The corporate level goals of ABC Medical Center include improving patient outcomes, enhancing patient experience, increasing employee satisfaction, and reducing healthcare costs. The hospital strives to achieve these goals by investing in technology, training, and quality improvement initiatives.
3. Who are their customers?
The primary customers of ABC Medical Center are patients seeking medical care and their families. The hospital also serves as a referral center for physicians and other healthcare providers in the community.
4. From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
ABC Medical Center’s main strengths include its reputation for delivering high-quality care, its strong financial position, and its state-of-the-art facilities and equipment. However, the hospital’s main weaknesses are its relatively high cost of care and its limited access to primary care services.
5. From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
ABC Medical Center’s main opportunities include the increasing demand for healthcare services due to the aging population and the advancements in medical technology. The hospital’s main threats include the competition from other healthcare providers, the growing cost of healthcare, and the potential changes in healthcare regulations and policies.
6. Who are the primary competitors to the organization?
The primary competitors to ABC Medical Center include other hospitals and healthcare providers in the area, such as XYZ Hospital, community health centers, and private physician practices.
7. Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not?
Yes, I do believe that ABC Medical Center has a customer-focused orientation to its practices and procedures. The hospital has implemented various initiatives, such as patient satisfaction surveys and patient-centered care models, to ensure that its patients receive the highest level of care possible. The hospital also offers a range of amenities and services, such as free Wi-Fi and a cafeteria, to improve the patient experience.
