Advertising and Media Techniques Assignment: Students will be expected to select an advertisement for a health-related product or service that they “suspect” may be a form of health fraud or quackery. Students will be required to create a written analysis. The assignment should showcase the product/advertisement (e.g., pictures, links to videos/commercials, etc.) and reasons for such suspicion and should integrate course content from Butler.
Please focus your assignment on an ad or ads you think may be fraudulent or examples of quackery. Use these headers for your paper: Description of Advertisement/Brochure/Product, Intended Audience & Appeal, Advertisement/Brochure/Product Purpose & Objective(s), Suspicion of Quackery/Fraud & Description, Evidence of Doublespeak, Half-Truths, and other Promotional Techniques, Quackery/Fraud Victim Characteristics, and Response by Consumer. You can use more than one ad and are encouraged to include photos, videos, and links. Apply the concepts you learned in Butler.
The project should be about 5 to 6 pages.
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Introduction: The Advertising and Media Techniques Assignment requires medical college students to critically analyze an advertisement for a health-related product or service they suspect may be fraudulent or a form of quackery. This assignment aims to integrate course content from Butler and apply the concepts learned. The paper should include a detailed analysis of the advertisement, intended audience and appeal, purpose and objective, suspicion of quackery and fraud, evidence of doublespeak, half-truths, and other promotional techniques, victim characteristics, and the consumer’s response. The assignment should be approximately 5 to 6 pages long.
Question: What is the purpose of the Advertising and Media Techniques Assignment?
Answer: The purpose of the Advertising and Media Techniques Assignment is for medical college students to critically analyze an advertisement for a health-related product or service they suspect may be fraudulent or a form of quackery. The assignment requires students to apply the concepts learned in Butler and integrate them into their analysis of the advertisement. The paper should include a detailed analysis of the advertisement, intended audience and appeal, purpose and objective, suspicion of quackery and fraud, evidence of doublespeak, half-truths, and other promotional techniques, victim characteristics, and the consumer’s response. The assignment aims to develop students’ analytical thinking and evaluation skills in identifying and addressing health fraud and quackery in advertising and media techniques.
Question: What should be included in the Advertising and Media Techniques Assignment paper?
Answer: The Advertising and Media Techniques Assignment paper should include the following headers: Description of Advertisement/Brochure/Product, Intended Audience & Appeal, Advertisement/Brochure/Product Purpose & Objective(s), Suspicion of Quackery/Fraud & Description, Evidence of Doublespeak, Half-Truths, and other Promotional Techniques, Quackery/Fraud Victim Characteristics, and Response by Consumer. The content should showcase the product/advertisement (e.g., pictures, links to videos/commercials, etc.) and reasons for such suspicion and should integrate course content from Butler. Students are encouraged to use more than one ad and include photos, videos, and links. The assignment should be approximately 5 to 6 pages long, and students should apply the concepts they learned in Butler to critically analyze and evaluate the advertisement for health fraud and quackery.