“Defining the Health Care System and its relevance and impact on marketing” Please respond to the following:
- Describe a possible change in one of the domains of analysis in the
framework for understanding health care systems and one likely result of
that change. Explain your rationale. How do these changes impact marketing? - Analyze the two working models (Anderson and Roemer)
for understanding different health care systems and determine which
model would be most useful to you in your current (or future) position
in the health care industry. Provide specific examples to support your
response.
Expert Solution Preview
Introduction:
Understanding the healthcare system is crucial for medical college students to excel in their career. As a medical professor, it is my responsibility to design assignments and provide answers to students to enhance their knowledge of the healthcare system. In this assignment, the relevance and impact of the healthcare system on marketing will be discussed, along with the possible changes in the domains of analysis and the working models for understanding different healthcare systems.
1. Describe a possible change in one of the domains of analysis in the framework for understanding health care systems and one likely result of that change. Explain your rationale. How do these changes impact marketing?
One possible change in the domain of analysis in the framework for understanding healthcare systems could be the shift in the political environment. Political changes can result in alterations in healthcare policies that can affect the healthcare system, its stakeholders, and the population. For instance, if the government mandates that insurance providers cover screening tests for certain diseases as a part of their essential benefits, then the demand for such screenings will increase, and the insurance providers will have to comply. This change can result in an increase in the number of screenings conducted by healthcare providers, thereby increasing their revenue.
In terms of marketing, this change can be utilized as an opportunity to target patients who require screenings and create awareness about the benefits of early detection of diseases. Healthcare providers can market their screening services to reach out to potential patients and inform them of the new coverage under their health insurance plans. Such marketing strategies can generate more revenue for healthcare providers, which can be reinvested in enhancing patient care and expanding services.
2. Analyze the two working models (Anderson and Roemer) for understanding different health care systems and determine which model would be most useful to you in your current (or future) position in the health care industry. Provide specific examples to support your response.
The Anderson Model primarily focuses on the issue of healthcare access and utilization based on factors such as income, age, race, and geographical location. The Roemer Model, on the other hand, concentrates on the overall health status of the population and the distribution of healthcare resources among them. While both models have their advantages, the Roemer Model would be more useful in my current position in the healthcare industry.
The Roemer Model’s emphasis on the health status of the population aligns with the healthcare industry’s goal of improving health outcomes. As a healthcare provider, it is essential to focus on the health needs of the population and allocate resources accordingly. For instance, in a region where the population has a higher prevalence of chronic conditions like diabetes or cardiovascular diseases, healthcare providers need to invest in preventative measures, such as awareness campaigns, screening camps, and specialized clinics. Understanding the population’s health needs will enable healthcare providers to design tailored interventions that can improve health outcomes and save costs.
In conclusion, the healthcare system’s impact on marketing and the analytical frameworks used to understand health care systems is critical for medical students. By understanding the healthcare system, students can identify the opportunities and challenges in the industry, and the frameworks can guide their decision-making process in their future healthcare practice.
